Rebranded Unitrin as Kemper to leverage the acquired brand to drive greater value.
The Kemper “K”, composed of two overlapping triangles, is designed to represent the Kemper qualities of being trustworthy and attuned to its customers’ needs. The gold color reflects the warmth and approachability of the Kemper brand and its team members.
Developed a simple, bold and low-cost visual system that allows for flexibility across different products and allows for a straightforward implementation across touchpoints.
Aligned all communications and kept some distinction among the businesses.
Media coverage
Note: Designed while Senior Design Director at Lippincott