Branding, literature system, brand guidelines
The MedAssets logo evokes the holistic and integrated value proposition of our brand. It signals a change, staking a bold new position in the marketplace and reflects the new brand positioning of “healthcare, focused forward.”
It’s type is bold and infused with confidence. The wing symbol is active and has a forward-thinking aesthetic, sense of balance and leadership. The wing symbol also features the initials “M” and “A.”
Developed a visual system with a flexible brand toolkit.
Helped MedAssets translate its identity across the full scope of its communications to create a unified, holistic look and feel for the brand.
Sales collateral architecture comprised of five brochure levels. Each focuses on a specific type of content in order to avoid redundancy while creating efficiencies in how MedAssets manages communications.
Intellectual capital collateral use the primary blues to build strong brand recognition.
Brand guidelines ensure consistent execution of the new brand strategy, identity and collateral system.
Third party guidelines clarify the brand relationship between affiliate, suppliers and sponsorships.
Developed a multi-stage plan, coordinated a portfolio of initiatives, and developed materials to activate the plan with internal and external audiences.
Note: Designed while Design Director at Lippincott