Branding, global implementation, digital, workplace branding
As one of the world’s largest mining companies, Vale’s recent acquisitions diversified their portfolio and propelled the company onto the global stage. We helped transform the brand.
The new green-and-gold heart-shaped logo aligns with and reflects Vale’s core theme of extracting value from the ground in an environmentally responsible manner. “Vale wants to spread the message that it is proud to be Brazilian, is a global player and a good citizen environmentally.” — Wall Street Journal.
Developed an interactive online brand center.
Note: Designed while Senior Design Director at Lippincott