Branding, information design, workplace branding, digital
Key to XFINITY's brand was the creation of signature brand elements
XFINITY brand overview
Provided tools to engage, empower and execute in ways that are cool, simple and human
Worked with XFINITY to transform their billing and payment experience into a positive engagement with customers as a reflection of their progressive, customer-centric focus. The new bill features a fresher, clearer design and brand voice befitting an entertainment and technology company.
Developed a bill launch microsite and email communications to help customers understand the bill redesign.
Brought the XFINITY experience to stores and call centers.
Note: Designed while Senior Design Director at Lippincott